Senstory

senstorylogo


Senstory

Objective

Design a brand identity and website for a traveling art gallery.

Solution

A non-profit art gallery for children. I combined the words “sensory” and “story” as a playful way of describing the multi-media showcase. The art is split up into 5 sections, each section dedicated to pieces that stimulate one of the senses such as tactile exhibitions for “touch.”

I chose to represent this idea visually by incorporating hand lettering and a bright color palette in patterns reminiscent of water colors. A hand could be seen woven into the company logo as a way of reinforcing the sensory theme of the exhibit.

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