Morning Ritual

Objective

Design a branding and packaging system for a product of my choosing.

Solution

Greek yogurt packaging that breaks out of stereotypical imagery of Ancient Greek columns and urns by identifying a more specific target market. I chose to market my product to college aged women who are into activities such as going to museums, exploring nature, and staying fit.

 

[unex_ce_button id="content_4ehj6gt7n" button_text_color="#ffffff" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#e73d2a" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://www.thedieline.com/blog/2012/2/27/morning-ritual.html" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]Check it out on The Dieline![/ce_button]
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