TD Ameritrade
Email Developer and Designer Responsibilities
- Designing/developing new modular email template system
- Creating and maintaining template library
Email Marketing Responsibilities
- Coordinating with SMEs in regards to email scheduling and proofing
- Collecting and presenting email analytics
- Setting up email canvases and deploying day-to-day email campaigns.
Email Template System
I created the email template system and template library for TD Ameritrade's Institutional division. Click below to view the template system as well as the many templates (password required).
Email Analytics
I gathered many stats such as unique opens and click-to-open rates for our day-to-day email campaigns. Click below to get a better idea of the type of information I gathered and how it was beneficial to improving our email audience engagement (password required).
Email Scheduling
After building an email and going through an approval process, I used Oracle's Eloqua – a marketing automation platform – to set up, schedule and deploy the campaign. Get a peek into that process by clicking below (password required).
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